The fresh produce and food safety business landscapes continues to shift in ways that few could expect and faster than anyone could fully anticipate. Innovation is vital for businesses to stay ahead of the game, but often it is a collaborative effort across companies and organisations that really enables our industries to grow and thrive – especially where food safety and traceability are concerned.

From 24-26 June 2014, the PMA Fresh Connections conference and trade show will bring together the leaders in the world of fresh fruits, vegetables and cut flowers to conduct business and examine trends and topics of common interest, with a theme of innovate, collaborate, thrive. 

If you are a part of the industry, looking to do business with the industry or enhance your networks and business relationships, or simply want to learn more about future opportunities, PMA Fresh Connections has something for every segment of the fresh produce value chain and all the industries that support it. With up to 1000 delegates and over 60 exhibitors and sponsors from across New Zealand, Australia, and as far afield as China, USA, UK and Russia expected to attend, you’re sure to build your business network.


Session highlights for food safety businesses:

Business & science working together on improved traceability and risk mitigation
Speakers: Ed Treacey, PTI/PMA, Harrij Schmeitz FrugiCom, Dr Rebecca McLeod, Oritain

Farm Automation: Robotics and Intelligent Systems that will shape the fresh produce industry in the next decade
Speaker: Professor Salah Sukkarieh, University of Sydney (Australia)

Work different: Achieve real business improvement through Innovation 3.0
Speaker: Allan Ryan, Hargraves Institute (Australia)

Collaboration and innovation driving a stronger global fresh produce industry
Speaker: Anthony Barbieri, Produce Marketing Association (USA)

To view the full program, click here.


Earlybird registration closing soon

Register before 9th May 2014 to take advantage of the earlybird registration discount and save over NZD100 on your fulltime conference registration!

To register, please visit