Traceability makes recalls more efficient and gets the correct information into consumers’ hands much more quickly, writes GS1 Australia’s Andrew Steele, and the lack of an effective traceability system is one of the main reasons for food recalls that escalate into crisis situations. A report released last year by an expert group in the European Commission made recommendations for improving traceability with global standards, bar codes and other tools, and programs to educate consumers. “Enhanced product traceability, faster recalls and improved consumer safety should be at the top of the agenda when an organisation is detailing its supply chain process,” Steele writes.

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