Gaétane Potard writes: While not normally considered a leading agricultural nation, the farmers of the United Kingdom (UK) might be able to teach Australian farmers a thing or two about the development of a national brand for agricultural products.

What is probably best known about the Red Tractor scheme is the logo that you may have seen on food packaging while travelling in the UK. In 14 years, the red tractor scheme has become the dominant farm assurance program in the UK, and has been adopted by approximately 95% of all UK farms.

The standards, reviewed every 3 years, guarantee the British origin of the farm product and have to address four objectives: better food traceability, better animal welfare, better food safety and better environmental protection.

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