China goes organic amid food scandals
An organic food craze is emerging among China’s urbanites as food safety scandals spur the younger generation toward alternative ways to buy fresh produce and meat.
So far, organic foods’ penetration into China appears small, accounting for 1.01 percent of total food consumption, but that’s nearly triple 2007’s 0.36 percent, according to data from organic trade fair Biofach.
A series of high-profile food scandals over the past seven years has been a primary catalyst for growth in the organic food market. Biofach expects the segment’s share of China’s overall food market to hit 2 percent this year.