UK: McDonald’s and the Challenges of a Modern Supply Chain
Steve New / Harvard Business Review: Recently, McDonald’s, the world’s iconic largest food service provider, has been (forgive the clichÃ©) through the grinder. Poor performance has led to the departure of its CEO and plenty of critical attention in the business pages. Part of this story relates to the provenance, or origins, of its products: Chains that provide more upmarket “fast casual” dining such as Panera, Chipotle, and Shake Shack have brands that speak of freshness, health, and trustworthy sourcing.
In 2010, I wrote an HBR article predicting increased interest in supply-chain transparency: firms needed to develop strategies for knowing and explaining where stuff comes from. Since then the idea of product provenance has steadily crept up the corporate agenda and is now a compulsory issue for boards and governments. McDonald’s woes offers three lessons for others about supply-chain transparency.