Farmers Weekly: The aim of the seven-day campaign is to highlight the [traceability, food safety, animal welfare and environmental] standards behind the scheme and encourage shoppers to buy Red Tractor-labelled food. Farmers are also being encouraged to get involved through the social media campaign #trustthetractor by telling consumers what they do and why supporting Red Tractor is important.

The promotion will run across all Red Tractor prepacked branded-goods, including meat and poultry, dairy, cereals and fresh produce – equating to millions of pounds worth of assured food. Asda, Tesco, Morrisons, Waitrose, Co-operative, Lidl and Aldi have already signed up to take part.

Click here to read the full article from Farmers Weekly.

Click here to access the Red Tractor Assured Farm Standards website.