In a time when social media gives new meaning to news “spreading like wildfire”, it is increasingly critical to have a good crisis management plan in place.

With the use of social media, it is critical that crisis management plans include social media as a matter of course.

She [Nestle Australia chairwoman Elizabeth Proust] says a thorough crisis management approach includes prior testing and simulation of different scenarios and a set of steps in place to deal with potential crises.

It might seem like a lot of effort for something that may not happen but Proust says it is important for companies’ reputations and to keep businesses running when in crisis mode.

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