UK: 95% of consumers buy private brands but concerns in food quality and safety point to need for greater transparency
Packaging Today: Trace One today announced the results of its “Global Consumer Food Safety and Quality” research. The survey of over 3,000 shoppers across nine countries found that despite buying private food brands often, consumers are concerned about the safety and quality of the foods they eat.
Only 12 percent of the consumers surveyed said that they wholeheartedly trust the safety of the private and National food brands they consume and only 10 percent wholeheartedly trust the quality. In fact, more than a quarter (27 percent) of consumers do not even trust the information on food product labels.
“The good news is that consumers worldwide have embraced the value of private brands, but the bad news is that they still do not trust the quality, safety and ingredient documentation of any food brand – be it private or National,” said Chris Morrison, CMO of Trace One. “Consumers are demanding more information and want reassurances that the foods they’re eating are safe – and originating from reliable sources. Brands that go above and beyond to share accurate and reliable product information with consumers will ultimately be rewarded with increased consumer trust.”