Australian Food News: New Zealand government-owned food safety and quality assurance company AsureQuality has officially signed a strategic alliance with Australian product authenticity, protection and traceability technology firm, Authenticateit.

The global food sector is experiencing significant change as a result of increasing demands from regulators and consumers. Both parties are increasingly calling for greater oversight and transparency of supply chains to ensure product safety, quality and authenticity. In light of these growing concerns and anticipated regulatory changes, this agreement brings together the expertise of both parties to produce a single unique solution for government bodies, manufacturers and consumers worldwide.

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