NZ: The packaging pitch: capitalizing on clean
Fresh Fruit Portal: A few columns back, I wrote about how food marketing terminology was changing with words like ‘no hidden nasties’ making their way into advertising and packaging. There is another word becoming de rigueur so in this column we are going to explore the word ‘clean’ and what it tells us about consumers.
The concept of ‘clean eating’ is an interesting one. If you Google the term, the results show a range of concepts centered around eating real, healthy food in a mindful way.