NZ: The packaging pitch: capitalizing on clean
Fresh Fruit Portal: A few columns back, I wrote about how food marketing terminology was changing with words like â€˜no hidden nasties’ making their way into advertising and packaging. There is another word becoming de rigueur so in this column we are going to explore the word â€˜clean’ and what it tells us about consumers.
The concept of â€˜clean eating’ is an interesting one. If you Google the term, the results show a range of concepts centered around eating real, healthy food in a mindful way.