Inside FMCG: The effects of the hepatitis A scare that led to the recall of its Creative Gourmet and Nanna’s frozen berry products in February 2015 lingers on despite tests finding no traces of the virus in recalled samples.

Patties Foods’ first half profit declined almost 12 per cent to $7.3 million. This was largely due to a 62 per cent decline in revenue from its frozen fruit products in the six months to December 31.

Patties chief executive Steven Chaur says that during the half, the company had heavily discounted its frozen fruit in a bid to attract customers back after the berry recall in February 2015. But he says while there were signs of some recovery, sales were considerably lower than the 40 per cent growth frozen fruit once generated for the group.

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