Sydney Morning Herald: It’s easy to dismiss Pokemon Go as an online fad without application to business. But it’s really the start of the augmented reality trend, which is set to shake up every industry and has particular application for distribution and supply chains.

Augmented reality is one of the most important emerging technology trends. It involves overlaying a computer-generated image on a view of the real world. In a distribution context, it will allow a more accurate picture of the supply chain and its components. It will also mean more accurate modelling can be done of the distribution system.

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