US: How to manage a food safety crisis in the age of tweets, likes and snaps
Photo: Yoel Ben-Avraham / Flickr (CC BY-ND 2.0)
FoodDive: Crisis communications in the food business has never been easy. But with the advent of social media, it’s become much more difficult.
“There are many more voices, and much more to manage,” DeAngelis told Food Dive.
In a world dominated by tweets, likes and snaps, food companies need more preparation and coordination[…]
Read the full article at the Food Dive website.