Produce Marketing Association: The implementation of GS1 DataBar barcodes on PLU stickers has many advantages to both retailers and suppliers.

The PLU sticker with only the 4- or 5-digit PLU code provides information required to charge the correct price at point of sale. The PLU code alone provides limited information for category management.

Retailers who have successfully implemented the scanning of the GS1 DataBar barcode have realized many benefits. The Point-of-Sale (POS) transaction time was reduced from 4 seconds to key in the 4- or 5-digit PLU code to 1 second to scan the barcode.

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