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UK: Red Tractor launches first TV ads

Farmers Weekly: Red Tractor Assurance (RTA) will launch its first national television advertising campaign later this year to educate customers about food standards. The focus will be on educating customers about the standards behind assured food after RTA market research reports showed shoppers were twice as likely to buy a Red Tractor product if they understood more about the standards behind it.

Read the full article at the the Farmers Weekly website

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