Photo: Amy Muschik ©

Fresh Fruit Portal: Very often the produce industry can be its own worst enemy. Because the crop is perishable and few growers are national or global producers, there is a constant desire to differentiate various growing regions. Mostly this just results in marketing of questionable value where some region, typically with inadequate funds, tries to differentiate itself when a smarter course would be a more unified marketing approach. Every so often, though, these efforts move into food safety and dubious science.

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