Tag: brand protection
UK: ‘Any failure may impact brand reputation, you may not recover’: Study finds food safety ‘not a high priority risk’
Katy Askew / Food Navigator: A new study has concluded that food safety is not always identified as a “priority risk” by food makers.
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Tag: brand protection
CA: Protect your brand from food fraud
Global Food Safety Resource: The global economic value of counterfeiting and piracy is estimated to reach $2.3 trillion by 2022, and account for the loss of 5 million jobs.
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CA: How to improve brand protection and increase consumer trust
Global Food Safety Resource:Â What kinds of events can hurt or destroy food companies? A food safety or food fraud event that sickens or kills people, depending on where the event occurs, can deal a damaging or fatal blow to a food company. When it comes to protecting brands against food safety and food fraud, totally different approaches are required.
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