Skip to content

Posts tagged ‘brand protection’

UK: ‘Any failure may impact brand reputation, you may not recover’: Study finds food safety ‘not a high priority risk’

Katy Askew / Food Navigator: A new study has concluded that food safety is not always identified as a “priority risk” by food makers.

Read the full article at the Food Navigator website

CA: Protect your brand from food fraud

Global Food Safety Resource: The global economic value of counterfeiting and piracy is estimated to reach $2.3 trillion by 2022, and account for the loss of 5 million jobs.

Read more

CA: How to improve brand protection and increase consumer trust

Global Food Safety Resource: What kinds of events can hurt or destroy food companies? A food safety or food fraud event that sickens or kills people, depending on where the event occurs, can deal a damaging or fatal blow to a food company. When it comes to protecting brands against food safety and food fraud, totally different approaches are required.

Read more