Tag: consumer attitudes
AU: When ethical and local means something else
Farmonline: Leading research from the University of Adelaide shows consumer motivations differ significantly from what labels and categories might suggest. Consumers might seek out an organic product, for instance, but concern about the environment comes a long way down the line in their reasons for doing that.
Read the full article at Farmonline.com.au
Tag: consumer attitudes
UK: Food safety paramount for Chinese online shoppers of imported food
Undercurrent News: Based on an online survey of 1,259 Chinese consumers, the survey finds food safety and product quality rank ahead of trust in e-commerce platforms; attractive prices; convenience; and being accustomed to shopping online, among the factors which determine Chinese shoppers’ purchases.
Read the full article at undercurrentnews.com
Tag: consumer attitudes
AU: Australians feed Singapore’s appetite for brocoli
The Australian: President George W. Bush famously hated it but it seems most of the world can’t get enough broccoli. Particularly affluent consumers in Singapore [..] rushing to buy Australian-grown fresh fruit and vegetables rather than cheaper product mainly from China, where proper chemical use and food safety are hard to guarantee.
Read the full article by Sue Neales at The Australian
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AU: New food labels should go further than country of origin
The Conversation: Australia’s new country of origin food labelling laws come into effect on July 1, 2016. The new labels will indicate if food is grown or made in Australia and the proportion of Australian ingredients.
The government has justified the new laws on the basis of the consumer’s right to know where their food is grown and processed.
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US: Why supply chain transparency is more important than ever
Food Safety Magazine: Food quality and safety risks are at the forefront of many consumers’ minds, thanks to the spate of recent food contamination incidents in the U.S. Improved food quality and transparency have become increasingly important to many manufacturers as consumers increasingly seek these qualities in the food they buy. Social media has raised the bar too, making it far too easy for consumers to force transparency on manufacturers who do not embrace this movement in a way doesn’t always reflect well on them. Of course, these channels also provide an opportunity for brands to build new brand equity with consumers by demonstrating the qualities consumers seek—transparency and openness.
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US: Keeping it safe and traceable throughout the food supply chain
Smart Brief: Connecting with consumers is becoming increasingly important as digital distractions increase and shoppers spread their budgets across multiple trips to the store. And while food retailers are constantly seeking new ways to connect with shoppers via mobile channels and inside the stores, there is another piece of the puzzle that is somewhat less glamorous but just as important — food safety.
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CA: New survey shows Canadians view farmers favourably but know little or nothing about farming
The London Free Press: Canadians admit to knowing very little about farming even though most trust farmers, says a new ag-advocacy research group. About 69 per cent of Canadians surveyed in a recent poll say they view farmers “warm and favourably†when they’re looking for reliable food information — a higher ranking than for any other food adviser including doctors, friends/family and dieticians.
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UK: Silence is far from golden
The Business Continuity Institute: Farzad Henareh explains how an effectively managed product recall event can serve to enhance brand loyalty, but preparation and constant communication are key.
In the past, companies have been reluctant to enter the recall process, worried that their brand will suffer by being associated with a problem. In fact, the opposite is now true, and if a recall is handled efficiently and quickly customers will understand the situation and may even be impressed by the quality of customer service.
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US: Research uncovers consumer values influencing food decisions
PR Newswire: Taste, price and convenience are no longer the sole deciding factors when people buy food and beverages, according to a new study, from Deloitte, Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA).
The study, “Capitalizing on the Shifting Consumer Food Value Equation,” found that roughly half of Americans surveyed (51 percent) weigh “evolving drivers” – health and wellness, safety, social impact, experience and transparency – in their purchasing decisions, in addition to the “traditional drivers” of taste, price and convenience. Moreover, this occurs regardless of demographic factors.
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US: Consumer definition of food safety expanded, study finds
Associations Now: Health and wellness, safety, social impact, experience, and transparency are all factors 51 percent of consumers weigh when determining which food items to purchase, according to a joint study from the Grocery Manufacturers Association (GMA), Food Marketing Institute (FMI), and consulting firm Deloitte. The study, “Capitalizing on the Shifting Consumer Food Value Equation,†found these new factors influence purchasing decisions in addition to traditional drivers like taste, price, and convenience.
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