Farmers Weekly: Red Tractor Assurance (RTA) will launch its first national television advertising campaign later this year to educate customers about food standards. The focus will be on educating customers about the standards behind assured food after RTA market research reports showed shoppers were twice as likely to buy a Red Tractor product if they understood more about the standards behind it.
Read the full article at the the Farmers Weekly website
Nearly 130 representatives from across the Australian and New Zealand ‘food safety value chain’ attended the second Fresh Produce Safety Conference in Sydney on 11th August 2014. Growers, packers and marketers, wholesalers, processors and retailers, QA facilitators and auditors, academia, researchers and students, government, industry associations and input suppliers, were all well represented. The mix of formal presentations, the opportunity to put questions to speakers, the interactive outreach and research sessions and networking whenever possible were all well received.