Food Safety Magazine: Food quality and safety risks are at the forefront of many consumers’ minds, thanks to the spate of recent food contamination incidents in the U.S. Improved food quality and transparency have become increasingly important to many manufacturers as consumers increasingly seek these qualities in the food they buy. Social media has raised the bar too, making it far too easy for consumers to force transparency on manufacturers who do not embrace this movement in a way doesn’t always reflect well on them. Of course, these channels also provide an opportunity for brands to build new brand equity with consumers by demonstrating the qualities consumers seek—transparency and openness.
Posts tagged ‘social media’
The Packer: DNA fingerprinting and other scientific methods — as well as social media — are changing the face of food illness outbreaks.
Panelists participating in an Oct. 23 food safety workshop at the Produce Marketing Association’s Fresh Summit learned that and as scientific methods which can link foodborne illness cases in Oregon to one in the middle of the country, social media can link rare and sporadic spoilage issues.
stuff.co.nz: In a time when social media gives new meaning to news "spreading like wildfire", it is increasingly critical to have a good crisis management plan in place.
With the use of social media, it is critical that crisis management plans include social media as a matter of course.
[Nestle Australia chairwoman Elizabeth Proust] says a thorough crisis management approach includes prior testing and simulation of different scenarios and a set of steps in place to deal with potential crises.