UK: 95% of consumers buy private brands but concerns in food quality and safety point to need for greater transparency
Packaging Today: Trace One today announced the results of its “Global Consumer Food Safety and Quality” research. The survey of over 3,000 shoppers across nine countries found that despite buying private food brands often, consumers are concerned about the safety and quality of the foods they eat.
Only 12 percent of the consumers surveyed said that they wholeheartedly trust the safety of the private and National food brands they consume and only 10 percent wholeheartedly trust the quality. In fact, more than a quarter (27 percent) of consumers do not even trust the information on food product labels.Read Article →